Title: Brand Identity Guide
Role: Design / Art DIrection
The new brand identity guide for ESPN was designed over a period of months in collaboration with senior directors.
This comprehensive book includes the do's and don'ts in regards to the visual identity of the brand. The look and feel
of the project was inspired by architectural blue prints or technical drawings. Line work throughout serves a dual purpose,
directing the eyes and balancing the spreads. Comprised of 100 pages(50 content, 50 notes), the book will be distributed
to new hires upon completing "rookie camp."