Ann Taylor
 
Ann Taylor designs polished, put-together work-to-weekend andday-to-evening looks for women. Every season, like most fashion brands,they seek to distinguish themselves from their competitors, and that’swhere we came in. Creative collaboration with Ann Taylor was key tosuccess, and we worked closely with their in-house team for a lot ofthis execution, which we called “Modern American Style.”

We started with model Christy Turlington. Added simple, straightforwardmessaging and beautiful photography. Clean layouts that let the brand’sessence shine through. The campaign was tailored to the affluent andaspirational career woman the clothes were designed for and was praisedfor its beautiful photography, layouts and graphics, as well ourcreative distillation of the brand essence and message.
 
Ann Taylor
127
4499
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Published:

Ann Taylor

Ann Taylor designs polished, put-together work-to-weekend and day-to-evening looks for women. Every season, like most fashion brands, they seek t Read More
127
4499
3
Published:

Creative Fields