IdeaPad U Series Product Tour - Russian Version
Lenovo’sintroduction of the IdeaPad U Series notebooks required our team to solve anumber of challenges. Not only was the Lenovo brand itself still establishingitself outside China, the IdeaPad brand and U Series product family were alsorelatively new. The strategy was to leverage the style and premium attributesof the ThinkPad brand while appealing to a younger “hip” consumer audience.
Lenovo’sintroduction of the IdeaPad U Series notebooks required our team to solve anumber of challenges. Not only was the Lenovo brand itself still establishingitself outside China, the IdeaPad brand and U Series product family were alsorelatively new. The strategy was to leverage the style and premium attributesof the ThinkPad brand while appealing to a younger “hip” consumer audience.
