Mundus & Engell
Direct Mail Campaign "iPap"
For all you Danish speaking people out there this will make a whole lot more sense!
In Danish the word "Pap" means cardboard and is used as slang for poor quality. The campaign concept was thus based on a pun on quality. If you replaced your "cardboard" cleaning solution with a quality one from Mundus & Engell you could win a real iPad to replace the one made of cardboard.
Concept: Bastian Lind & Jesper Bülow
Design: Jesper Bülow