With the logo finished it was time to create the business card. Leveraging the brand colors and type there were really only a few options for its design. Or so it seemed at first.
I went through many concepts; some were very conservative, while some were much more out there. The final design skewed more towards the conservative end, but that fit in with the brand as designed so far. In collaboration with my wife, we realized that her potential future clients, while wanting innovative design solutions, were also looking for comfort and utility in their projects.
Creating a more staid business card design also makes the information more accessible, which makes the business seem more accessible, and therefore, more comfortable. The logo's “Seed of Life” symbol carries all the subtext of innovation that the brand needs.