Raikaslinja is renowned for pristinity, with effective and efficient quality management in hygiene monitoring on a wide range of environmental clean-up activities, resulting in high quality performance, customer satisfaction that alloys a long-term service patronage and customer relationships with over 26 years of operational service in Finland.

Raikaslinja requested for a strong corporate identity. The re-brand was to evolve from its previously held corporate identity without making changes that would erode its recognition and original existence.