LoveBrum
LoveBrum is a charity that engages with local people and businesses to build an even better Birmingham.
At Brand agency ORB I was tasked with coming up with every element of the LoveBrum brand from logo, colour palette, visuals and website.
The LoveBrum brand needed to celebrate Birmingham and focus on what makes Birmingham unique. For this reason, we used illustration to depict the Birmingham backdrop as part of LoveBrum’s identity.
Illustration
I created a suite of characters to represent the people of Birmingham that were used throughout the brand collateral.
Logo concepts, final logo and usage
Website
Along with the branding, I was also tasked with design and development of the charity's website.
Typography
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