Slow Dough’s founders come from a long line of exceptional bakers, five generations in fact. They approached us in need of a brand refresh as they positioned themselves for a larger market. We began by developing an approachable identity system that hints at their heritage, while remaining modern. It is both playful and iconic.
A Highly Visible, Memorable Brand
Slow Dough is committed to making the best bread available daily. We wanted to convey the passion they put into their product throughout the brand rollout. With a growing restaurant and grocery store base, Slow Dough was becoming more visible. We created a brand that was memorable whether seen on a delivery truck or on a bag of bread in a store.
Recognizable Bread Packaging
Slow Dough bakes a wide variety of breads. We needed a way to distinguish the breads from each other while remaining congruent as a whole and unmistakably 'Slow Dough' from across the grocery store. The bread itself is the focal point of the bag design and serves as the backdrop to the logo.
A Website For Customers & Distributors
Slow Dough needed a website that appeals to individual retail customers buying a single loaf as well as distributors, like restaurants and grocery stores, buying dozens of loaves at a time. The website is informative to both audiences and intuitive to navigate regardless of the browsing device.
Bake Shop Build Out
We also consulted on the interior buildout of their bake shop, which is located inside of Weights & Measures, a restaurant in Midtown Houston. Depending on the time of day, patrons can watch pastries and pizza dough being prepared in a glass room just inside the restaurant.