Tattva
Tattva is a hypothetical Indian brand for organic foods. In india, there are very few supply chains of organic food, none being very famous and small weekly farmer's market if at all. A person looking for organic food has to put in special efforts in getting details from directories and online. 
In a senario where everyone where there is raising importance of staying healthy, I saw a window for a brand like Tattva to exist. A brand which is easily accessible with multiple chain stores and online as well as phone delivery service. A brand which people can trust and rely on for the most healthy and fresh food.
 
I started on with showing all the fruits and vegetables with their leaves , they way they grow for a more natural feel than what we already see. Then I moved on to show something close to a backyard garden, giving a more organic feel. 
Tattva- being an organic foods brand, believes in being environment friendly. As far as possible,re-cyclable materials will be used such as brown paper and organic cotton. Plastic will only be used where the product has a longer shelf life and the quality cannot be compromised. 
Choose your bag. Tattva merchandise for sale.

Tattva lifestyle products. 
The intro page for Tattva's website. 
Tattva's website is clutter free with minimum information. Here you can place you order online which will be confirmed by a call and sent home. The process to shop online is also very easy where you choose your product and quantity and see your basket in the end. 
Tattva
Udgivet:

Tattva

One of my most recent and favorite projects, this one helped me grow as a designer - many mistakes corrected, many lessons learnt.

Udgivet:

Kreative områder