Retouching all image assets for Made.com first unified European £4 million campaign.
Appeared; online/ emails/ catalogues/ various publications including Elle Home & the Metro newspaper/ sides of buses/ billboards on the London underground, and various European destinations including Paris.
Retouching included; comping/ proofing out of gamut colours for print/ removing & creating shadows/ skin & cuticle adjustments/ nail colour change/ extending canvas/ illustration/ selective & output sharpening.
"‘MADE YOU LOOK’ is an image-based campaign that‘s a play on words, to create a range of colourful composite images with a twist. Bold, pastel painted tools are designed to instantly catch the audience’s attention whilst acting as a visual reference to the makers processes. The use of graphic product styling helps reinforce this concept by intriguing the audience into making them look twice." - www.thegridcreative.com
Credits:
Brand: Made.com
Creative Agency: The Grid Creative - www.thegridcreative.com
Photography: Damian Russell - www.damianrussell.com
Retouching: Panos Moesis
