Turning the ordinary into the extraordinary.
The Falk&Ross brand platform
The Falk&Ross brand platform
Falk&Ross is a leading pan European distributor of promotional products with offices all over Europe, more than 300 employees and 1,270 product lines. Their broad range of products is paired with a focus on quality, reliability and competitive pricing.
THE CHALLENGE
Falk&Ross came to OY in 2010 looking for a partner to help their brand differentiate itself in a world filled with “me too” brands and products and to help them create compelling marketing and trade material that would set a unique and ownable angle for the brand.
THE SOLUTION
Because the products are “raw” basics, it makes it difficult to claim uniqueness on the product itself. We therefore built a platform around the “potential” that these simple product offer. That lead us to the guiding principle behind Falk&Ross today: “Turning the ordinary into the extraordinary”.
THE CHALLENGE
Falk&Ross came to OY in 2010 looking for a partner to help their brand differentiate itself in a world filled with “me too” brands and products and to help them create compelling marketing and trade material that would set a unique and ownable angle for the brand.
THE SOLUTION
Because the products are “raw” basics, it makes it difficult to claim uniqueness on the product itself. We therefore built a platform around the “potential” that these simple product offer. That lead us to the guiding principle behind Falk&Ross today: “Turning the ordinary into the extraordinary”.
