"All of the variables in any human decision are incalculable. Passion is resolute." Alan Watts
Side Project Skateboards is a brand of vintage-inspired, handmade skateboards launched by Jake Eshelman—a designer, woodworker and multi-disciplinarian who handles virtually every aspect of the brand from product design to packaging.
The Spring 2016 campaign combines the passion for skateboarding with the individual style of the rider. Using two subjects, we wanted to create a duality between styles and worlds. No two skaters are the same. Their passion for riding is the common bond.
Passion is Resolute.