Mitsubishi Elevator (Thailand) Co., Ltd., one of a leading company who is the official distributor of elevators, escalators and moving walks of Mitsubishi Brand in Thailand. Recently in many countries there are many escalator accidents when children use escalator alone, the company has realized the importance of using the escalators safely. Here comes the inspiration to do viral clips to raise awareness and encourage parents not to neglect their children.
This viral clip aims to educate parents and children how to use the escalator safely step by step in easy ways through Edutainment approach. In an adult’s point of view, an escalator is a facility but for children whose imaginations and curiosity are fanciful, the escalator can be a toy or something parents can never imagine.
The story shows three children dressing up like super heroes are fighting with monsters which actually are trolley and vibrating exercise machine in the shopping mall. While they want to go attack the vacuum machine they ask their mother to take them on the escalator. They also show how to use the escalator safely. At the end, there is a key message saying: “Parents are their kids’ hero. Who can safe their children’s lives by not letting their kids be alone on the escalator.”