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    Visual identity for fashion designer Jelena Stefanovic
    Published:
 
 
 
 
Jelena Stefanović
 
Jelena Stefanovic work is often described as sensible, elegant and highly refined. High-quality fabrics, clear-cut design and exceptional craftsmanship demanded of the creation of visual identity to stand on the same grounds. The design and colors are understated focusing on the central communication element - anagram - logo. J and S letters have the quality of creating a singular object. It can also be translated into a seamless pattern that is giving an added strength to JS identity. These simple shapes were applied across all touch-points. 
 
Client: Jelena Stefanović | Studio: Coba&associates | Creative Director: Slobodan Jovanović
Design: Slobodan Jovanović | Fashion Photographer: Miša Obradović