Sky Tg 24 - Opinions
When you have an opinion, are you sure it’s yours?
Sky tg 24's editorial line has always been based on objectivity.
It challenges us to reflect on whether our opinions are really ours or are imposed by the media.
This is the concept the campaign is based on: a series of people expressing an opinion
that is very evidently not their own.
It challenges us to reflect on whether our opinions are really ours or are imposed by the media.
This is the concept the campaign is based on: a series of people expressing an opinion
that is very evidently not their own.
CREDITS
Client: Sky Tg 24
Advertising Agency: 1861united
Executive Creative Director: Roberto Battaglia, Pino Rozzi
Art Director Supervisor: Massimo Verrone
Copywriter Supervisor: Mario Esposito
Art Director, Daria Paraboni
Copywtiter: Mattia Perego
Client Director: Marta Di Girolamo
Art Director, Daria Paraboni
Copywtiter: Mattia Perego
Client Director: Marta Di Girolamo
Photographer: Jacopo Benassi
Post producer: Germano Finco
