Kyle Eason, Director, New Media, Cogswell For President Campaign
Product Owner (www.johncogswell.com), Public Relations Director, Social Media and Email Manager, Press Contact, Speechwriter, Creative Director and Designer (Logo, Brand, Colors, Graphics, Banners), Digital Marketing Director
Agency: milehighhouse (Denver)
A Yale BA, a stint in the Marines, training as a Navy JAG and 50 years practicing law has prepared John Cogswell for national leadership, but someone has to tell the story. That's where we came in. John wanted a world-class, responsive website; a vibrant social profile that connected seamlessly to email and donor funnels; public relations and marketing materials; and an endless supply of native content. We created a living web presence in record time on budget.
Now, John swims with the sharks.
At age 76, John Marshall Cogswell traveled 25 of Iowa's 99 counties and over 10,000 miles across the state of Iowa during one of the most intense Presidential campaigns in history. A remarkable achievement in and of itself.
Inception IM helped John break through the noise with earned media coverage in local and regional newspapers with combined circulation of over 250,000 in Iowa and neighboring states - a number equal to approximately one quarter of Iowa's households. With our help the campaign gave over 15 radio interviews and blanketed the airwaves of Iowa, and spoke personally to over 50 groups and an estimated 2500 Iowans during a time when their attention was most in demand by top tier presidential candidates.
John expressed his appreciation this way, "We needed someone to help us tell our story in a way that would stand out in an overcrowded 2016 Presidential field. Kyle and his team created a robust and distinctive public relations profile across the board. They created a dynamic brand that just felt right – from logos, colors and taglines to a banner and design package that really popped. Together we envisioned and produced a state of the art and highly secure website with email and fundraising management and a responsive social media presence complete with paid advertising. Their expert content helped mark our campaign as a thought leader. They did all their work on time and under budget. We recommend them whole-heartedly."