Two friends going to the "end of the world" (Patagonia from Quito) by motorcycle.
They needed a logo that represented an "eternal trip", not just to Patagonia, but all over the world plus the excitement of riding a motorbike.
They needed a logo that represented an "eternal trip", not just to Patagonia, but all over the world plus the excitement of riding a motorbike.
The logo had to be very simple, so it "mutated".
The final one: