These were the first initial ideas that filtered through for the project. The idea was to try and keep the bike theme with the text looking rugged and worn to compliment the theme of mountain biking.
From the initial images it was decided that the logo would need to reflect the setting of the park more. From that I started to try and implement scenery into one of the initial concepts. The style of text was kept as it was thought to be a great fit for the logo. The client asked for different versions of the logo to be used in different places.
These are the final images used. They changed very little from the second draft but it was decided that the snowy peak of the hill was far too exagerated and that it should be scaled down to a more realistic version. Once again the 3 versions will be used across different areas and giving these to the client means they can use them as they please.