What's HoneyHype?
HoneyHype is a platform for Indie and upcoming food brands to connect with influential Instagrammers (i.e. social media influencers) who can help them to publicize their products on their social media channels.
Here, brands can better focus on their audience by attracting influencers with a large follower base to help promote their products and get feedback. They will also be able to understand and analyze their market reach and sentiment.
On the other hand, social media influencers can negotiate the perks received by themselves and their followers, which allows them to play an active role in championing the brands they care about.
Landing Page
Influencer's Profile
The profile contains more information about the Influencer, and showcases the advertorial posts he/she has done for various food brands' campaigns.
Campaign Exploration
Influencers can search for existing campaigns posted by food brands and offer to help publicize their products.
By joining a campaign, the Influencer agrees to make an advertorial post for the food brand's product on his/her social media channels (in this case, Instagram). In exchange for promoting the brands' products, the Influencer receives some perks in return, while the food brand gains extra publicity for their product.
Food Brands' Campaign Management
Food brands can create and manage their social media campaigns and their Influencers' advertorial post for each campaign.
Sample Campaign Creation Page
Food Brands' Campaign: Invite Influencers
Brands can also search for Influencers and invite them to help publicize their products, in return for exciting deals.
Food Brands' Dashboard
