Refugees Ambient advertising
When we talk about advertising, it doesnt has to be about something we want to sell, this time it's about something we have to help. I was attemting to tackle the issue of refugees, in a manner that reflects the current times media standards. Using hashtags, and images that can go viral through interactive functions.
Photoshooting Process
The process produced a very important challenge. Finding the children that are willing to be photographed. I ended up contacting family members (ease of contact, control, and friendly background!) The twins and their cousin, were taken to a specific studio, and a make up artist was required to get them to this state, where it would be easy for them to access the emotions of sadness, cold and misery. The challenge was in convensing the children to stay serious and commited, which they were when they were reminded of the importance of the project.
Photoshooting Final Results
Process
then we move to the technical part, where I designed the wooden structures that would be able to handle the weight and the coats. in the correct scales and the correct measurements. The idea is to have this prototype, and on the back to illustrate the fact that it's a hanger.
Final Results
After one hangs his coat or select piece of clothing, the prototype illustrates the image of the child with the piece of clothing,and the hashtag #دفونا In order to gain popularity on any different social media platform that can supports hashtags.
Full online booklet http://issuu.com/abdulazizdhabban/docs/a_booklet_for_ambient_advertising_p
