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    IBM graduate attraction campaign
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IBM Grad Campaign
Creative, copy and design
The brief for this project was to create an attraction campaign for IBM that appealed to the cream of University graduates while having a cool “geek chic” flavour. The client wanted to communicate that only the best of the best would make it through the application process. I came up with the concept “Survival of the Smartest” and gave the creative a cool 1070's retro geek appeal. Below is the result.

© Daemon Within