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    IBM graduate attraction campaign
IBM Grad Campaign
Creative, copy and design
The brief for this project was to create an attraction campaign for IBM that appealed to the cream of University graduates while having a cool “geek chic” flavour. The client wanted to communicate that only the best of the best would make it through the application process. I came up with the concept “Survival of the Smartest” and gave the creative a cool 1070's retro geek appeal. Below is the result.

© Daemon Within