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    Golf enthusiast print campaign for Skoda Superb
Skoda Superb "Golf" campaign
Print campaign promoting the new Skoda Superb to golf enthusiasts
The new Skoda Superb was launched in 2008 with a unique "twin door" feature. The master brand campaign was built on the proposition of "Substance meets style". Within the Czech Republic, there was a unique opportunity to own the print formats around golf magazines and books. The master brand proposition was tweaked to read "work meets play" and with award winning illustrations by Bernd Wagenfeld, a very nice print campaign was created.