True Colour | Packaging design
Vibrant shweshwe inspired design and bright colour coded differentiators achieve instant on shelf impact for this innovation driven range of affordable paints.
Plascon True Colour | Brand Identity & Collateral
Brand identity designed to burst the innovation paint category wide open and collateral to introduce this affordable range, encourages aspiring consumers who are proud of their homes to celebrate their world in self expression by showing their true colours.
WoodCare | Packaging design
Clean, constructive design instantly identifies usage and function of the refocused WoodCare range, aligning closely with consumer needs, encouraging order in a highly confusing and competitive retail environment. Clear colour code differentiation harnesses the familiar and augments durability while simple, effective iconography provides product insight and enhances stand-out shelf appeal.
WoodCare | Design Collateral
Trade and Consumer brochures introduce the refocused Plascon WoodCare range of varnishes, formulated to withstand the harsh South African climate. The consumer brochure has a novel clear colour sampler to overlay on softwood.
