Tank Goodness
Tank Goodness
Armed only with an amazing chocolate chip cookie recipe, two Kitchen Aid stand mixers and an oven, the Tanks (Anne, Denis, Sam & Jake) set out to create a one-of-a-kind cookie company, Tank Goodness. They make each batch by hand in their home with the finest organic ingredients (one of which is secret) and deliver them to the your door, warm and fresh from the oven. They'll even bring you a quart of milk if you want.

Warm color and texture is used throughout the branding system which evokes the comfort of feeling at home. The packaging is custom engineered and perfectly holds thirteen (a bakers dozen) four-inch cookies. The box is always sealed with a sticker telling you the time at which your cookies left the oven.

The Tank Goodness package was chosen to be a part of the 2005 AIGA 365 show.

Date: Fall 2004
Client: Anne & Denis Tank
Creative Direction: Jeff Johnson
Design Collaborator(s): Jason Walzer
Photograph(s): Mickey Smith

This project was designed while working at Spunk Design Machine.
Tank Goodness
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5670
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Published:

Tank Goodness

130
5670
16
Published:
Copyright Info

Attribution, Non-commercial, No Derivatives

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