Martin Auer is a man on a mission. To make the impossible possible. And all while baking the best breads in town. In the new Martin Auer Magazine, his philosophy of giving the bread its soul back should be clearly visible; in a medium that would raise
the awareness and draw the attention to a seemingly ordinary food, while also focusing on what makes
Martin Auer so special: the traditional handicraft and the aspiration towards the highest quality.
The result is a magazine of newspaper character that perfectly fits into the brand of Martin Auer – not only content-wise,
but also in its modern and friendly design with a playful twist. Amusing bread stories, background info and insights into
his world perfectly represent Martin Auer and communicate his very own approach to bread and baking.
In a magazine that celebrates bread, as it should be celebrated. And in a way only Martin Auer can.
Client: Martin Auer
Creative Direction: Mike Fuisz
Art Direction: Nicole Lugitsch
Graphic Design: Nicole Lugitsch
Illustration: Viola Prüller
Photography: Michael Königshofer
Text: Andreas Leitner, Lisa Ranacher
Project Management: Laura Kalcher
Concept: Martin Auer, Laura Kalcher