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    Ethos is a safety culture program by IFAP. The brand mark is inspired by how safety as a culture in working environment is always changing and … Read More
    Ethos is a safety culture program by IFAP. The brand mark is inspired by how safety as a culture in working environment is always changing and evolving. Safety culture is described as a fluid and abstract element in individual, team, and company day to day live. The booklet is used as part of the communication tools for IFAP as a well known and trusted Safety organisation to introduce Ethos as one of the best safety product offered. Instead of using cliche saftey pictures of construction people in working environment, we used different approach by using metaphorical imagery that's been supported by the dynamic Ethos graphical elements to create a piece of communication that's more welcoming, modern, and classy. Read Less
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Ethos is a safety culture program by IFAP. 
The brand mark is inspired by how safety as a culture in working environment is always changing and evolving. Safety culture is described as a fluid and abstract element in individual, team, and company day to day live.
 
The booklet is used as part of the communication tools for IFAP as a well known and trusted Safety organisation to introduce Ethos as one of the best safety product offered.
 
Instead of using cliche saftey pictures of construction people in working environment, we used different approach by using metaphorical imagery that's been supported by the dynamic Ethos graphical elements to create a piece of communication that's more welcoming, modern, and classy.