We wanted to design a toy in which children would be more aware of production processes of daily life objects and create a consciousness that products can be manufactured by many different ways - and the way it is advertised to us is not necessarily the best and the only way to produced it.
In order to tackle down the problem, we've decided to work with recyclable toys.
Studies have shown that children creating their own toys by recycling materials provides a good learning process. Moreover, it helps children to learn how to make decisions and discover new ways of doing the same task. They learn how to manipulate different materials and how to be creative.
However recyclable toys have always look the same. They all seen to be a pet bottle or a metal can with colorful scotch tape to mask its real appearence and pretend that it’s a cool toy. Due to this children don't see the true value in their creation.
We came up with the "Fizo" project. "Fizo" it's a pun of words in portuguese which means "I made this", so combining it with a substantive we had "I made this car, truck, tractor, etc".
The idea is to provide a different look at recycled toys for children, with a better building experience and a cool final result. To do so, we designed a simple kit with a few pieces for building a toy car. It's composed basically by a platform, a cabin and wheels and a manual of what additional materials you can look for at home to complete your build. By picking up these materials and following the instructions, the kids are able to build by themselves a car, a truck, a tractor, or any other vehicle they want.