IRF
Institute for Rational Pharmacotherapy (IRF) is linked to the Danish National Board of Health for evidence, training and preparedness. IRF is working to promote rational pharmacotherapy and improve inappropriate prescribing habits through balanced information about the drug treatment, which gives the greatest effect, the fewest and least serious side effects to the lowest possible processing cost.
Challenge:
A nationwide information campaign running in week 44 to 47 in 2015 focusing on new anticoagulant therapy and treatment. The primary target group is the general practitioners (GP's), hospital doctors and nurses, drugstore pharmacists working with treatment of patients non-valvular atrial fibrillation (heart flutter). Secondary target group is patients within treatment not getting optimal treatment. About 100,000 Danes suffer from non-valvular atrial fibrillation (heart flutter) and many do not get optimal treatment.
Solution:
A graphical visual concept based on research among hospital doctors, nurses, GP's, pharmacists, area experts and patients. A minimalistic, informative, factual, professional and creditable design, focusing on presenting new vital treatment info and data to all target groups. The design is based on a existing client logo and colours with the development of a new campaign visual identity, layouts, typography, iconography, imagery, infographics, web graphics and video graphics.
Work:
The graphical and campaign work includes: Visual design and layout, Brochures, Magazine ads, Roll-up banners, Web banners, Explainer video graphics and storyboard, Project management of external video animator.
