Masa Pest Control
Challenge:
To promote Masa's customer base and promote their their services among foreigners and Arab Expats living in residential compounds in Saudi Arabia.
Implementation:
The concept of sharing space with strangers, more specifically rodents is not appealing at all. To dramatize the fact that rodents live parallel life to human's, we sent miniature magazines ''Hole Decor'' and ''Rat's Health'' addressed to the rats sharing the house of the audience we want to reach. Inside the magazine, a tiny card stated the following: "Rats can take over your house before you even know it. Call Masa Pest Control.
Challenge:
To promote Masa's customer base and promote their their services among foreigners and Arab Expats living in residential compounds in Saudi Arabia.
Implementation:
The concept of sharing space with strangers, more specifically rodents is not appealing at all. To dramatize the fact that rodents live parallel life to human's, we sent miniature magazines ''Hole Decor'' and ''Rat's Health'' addressed to the rats sharing the house of the audience we want to reach. Inside the magazine, a tiny card stated the following: "Rats can take over your house before you even know it. Call Masa Pest Control.
Other Credits: Saadi Al Kouatly, Namoud-e-Sahar Khan
