Petals by Giancarlo Zema for Avanzini Group
It is a 80 sqm modular exhibition stand in DuPont™ Corian® for the Avanzini Group Distributor of Quality, leader company in the development of innovative materials. The ispiration came from observing the petals as part of sensual and magic flowers, so large strips in Corian, 6 metres long and 2.4 metres high, were designed to accomodate items of the Avanzini materials. The composition of petals has been made simpler thanks to the use of light ashlars with sophisticated concealed steel closures. The complete modular stand was projected to be easily moved around an Italian tours at the main exhibition fairs. The stand houses two large display elements (petals), one reception and brochure cases, all following the same soft line in Corian, designed to blend. All the furniture, tables and stools are part of the Ring Collection designed by Zema for the Giovannetti Collezioni d’Arredamento firm.