2. Focus on the special atmosphere provided by the cafe and not just as a regular cafe or restaurant.

3.Highlight the leadership of the experience and what sets it apart.

 

 

The main idea is  having some of the familiar faces on Aljazeera at the cafe as a key attraction.

The idea scenario:

a group of young people outside the cafe talking .. one of them (the main character in the ad) is distracted by a presenter from Aljazeera entering the cafe (presenter no. 1. Othman or Jalal) .. he cuts off his conversation with his friends and chases behind the presenter into the cafe to begin discovering it through his chase…

presenter no. 1 disappears immediately ... During the search, the main character lands his eyesight on several other presenters scattered through the cafe in different locations and situations. 

we discover the whole place and all the attractions inside through this chase as follows: -

- presenter stands at Aljazeera collection stands, along with her friend (Sabreen)

- presenter requesting food on the interactive table (Mayada)

- anchor in the studio helping one of the visitors to read the bulletin (Nasreen)

- Presenter playing with a friend Air hokey on the interactive table (Mohammed Mazimz)

- 2 presenters sipping coffee and chatting outdoors (Hazem Abu Watfa and Maslamani)

 

Fast Pace

A bit funny

Story telling with elements of surprise

Busy

Cozy and Worm

High Tec

Modern and Casual