This concept was developed for the 2016 Melbourne Cinèmathéque Screenings,
a self-administered and membership-driven organisation that aims to present films
in the original medium and viewing setup of old school cinema.
Exploring the connection between Graphic Design, Art and Film this Branding +
Identity solution was applied to an A2 street poster and an A1 double-sided folded
calendar/poster listing all the annual film screenings for 2016 held at ACMI.
This concept stemmed from an exploration of the camera viewfinder symbol—then
extrapolating the shape and lines of the camera viewfinder to create a dynamic
visual identity that emulates the word '2016'.
