Insight: There's nothing worse than reaching the limit of songs you can change and having to listen to songs you don't wanna hear.
Idea: These are situations in which we don't want to hear what is going to be said, but we're stuck with it, and have to listen. With Spotify Premium, you don't have to hear songs you don't wanna hear because it has no limits, no ads, and no restrictions.
Tagline: Don't hear what you don't wanna hear.
Print Ads:
Billboard:
Twitter: When users join the #Can'tHearThis Twitter conversation, they tweet phrases they wish they didn't have to hear. Spotify Premium replies to those tweets, with a certain song that fits that specific situation.
Microsite: After Spotify Premium replies with a song, these songs will be immediately added to a an online playlist users can listen to for free. Spotify will reward the most original situation with 1 year of free Spotify Premium, and will announce the winners through the microsite.
