Ten !
Anniversary | Fashion Show
Client | Mc Arthur Glen | Serravalle Outlet
Agency | The Round Table | Mac Group
@Serravalle Outlet | Italy | 2010

Request
Event Direction & Creative Support
Celebrate Serravalle Outlet 10th Anniversary focused on Fashion & Street-Life.


The Idea
Outlet is a small city with squares and streets and lives of shopping and walking first.
Outlet will be the stage and mouvement the main actor.
In the Streets a 10 hours Street Art Performances by Writers that interpretates each one the Concept of "Ten" :
At Night they reach the main square in a Parade and meet Dancers.
They perform together to celebrate mouvement and Outlet's spaces with colours and choreography in the audience | in a fountain | on balconies | on a walcat-stage.


Event Contents
Fashion Show | Water Dance solo in a Fountain | Contemporary Dance | Writers | Street Art | Parade | Fireworks | Flame Show | Special Effects ||| Costumes by Dolce&Gabbana | Richmond | Cavalli | La Perla | Adidas
Ten !
Published: