Marketing collateral for the annual BBC Good Food Show held at three UK venues London, Birmingham and Glasgow. Featuring live shows and demonstrations by TVs top celebrity chefs plus many other exhibitors
from food growers to restaurants.
The development of creative imagery and typographic styles that differentiate The BBC Good Food Show from rival food shows. The heart shaped food items provided a platform which was then developed across other items including advertising, leaflets, ticket wallets and hoardings.