"People will forget what you did, they will forget what you said but they will never forget the way you made them feel." Maya Angelou
Verbal Identity is about more than words.
On one hand, it’s the flip side of the Visual Identity coin – the two go hand in hand. Develop them side-by-side and you create stronger brands that not only look unique, they have a unique tone of voice.
But Verbal Identity goes much deeper than just tone of voice. It brings together your brand idea or promise, tone of voice and the stories you tell. It's the red thread that runs through everything your brand writes or says – from brand name to customer services, from on-pack to online. And that's what people will remember - not the exact words but how the brand speaks to them and how that makes them feel.
We have over 25 years’ experience as a brand writer specialising in tone of voice and Verbal Identity. We can help your brand find its voice and work with you to bring it to life across your organisation or business.
We've done it for the likes of Jaguar and Bentley, Crossrail and P&O Ferries to name but a few.
To find out more and have a chat about how we can help, please get in touch.
