The Future of Inter-City Transportation.
“The Hyperloop would transport people via aluminium pods enclosed inside of steel tubes. He describes the design as looking like a shotgun with the tubes running side by side for most of the journey and closing the loop at either end. These tubes would be mounted on columns 50 to 100 yards apart, and the pods inside would travel up to 800 miles per hour.”
- Bloomberg Business Elon Musk explains the Hyperloop
We created a typeface that is insipired by smooth, effortless motion which flows from character to character in a gentle wave formation. The eye is led gently from the begining of the typeface to the emblem of the logo. The wave throughout is inspired by a number of elements. Hyperloop claims to travel at the speed of sound therefore the logo takes reference to the wave formation of sound. We also wanted to capture the speed and comfortable transportation that Hyperloop provides through incorporating a gliding bird into the emblem. The gradient represents the extreme acceleration that Hyperloop exceeds when in transit between its destinations.
Research. Through investigation into the priorities of the target market of the travel system, it was found that the majority of users would be tourists. San Francisco and Los Angeles are widely known for their tourist attractions such as Disneyland, The Golden Bridge and Rodeo Drive. Current time to commute between the two locations is approximately 13 hours via train and 6 by coach. The Hyperloop system will reduce this time to just 30 minutes. We found this to be most beneficial to tourists who wish to hop between locations quickly, for example; day trips. This service then subsequently allows for tourist attractions to partner with the Hyperloop brand, offering deals and discounts for its customers. We found it to be a very expandable area of the market.
Our versitile logo could be used to show the journey from Los Angeles to San Francisco travelling at the speed of sound, effortlessly and comfortably.
The Band. Research found that current methods of transport require numerous travel documents, which can frustrate the customer and be time consuming looking for specific documentation. With Hyperloop, we designed a wearable wristband that allows users to keep important information such as tickets in one safe place. The system eradicates the need for an interrupted process of showing identification and other documentation. It allows users to swiftly pass through barriers providing they have a valid ticket, which in turn represents the smooth and effortless experience that the customers will undergo on their Hyperloop journey.
Ticket and Purchasing. Frequent users can top-up their band balance through a number of methods. The first is various booths located around the station. The booths allow users to scan their wristbands and use an interactive interface to top-up accordingly, using cash or card. The Hyperloop app, will allow android and ios users to also transfer money to their band along with other additions, such as viewing/using purchased tickets, travel times and partners of the brand.
Wristband top-up booth
We created partners with tourist attractions found at Hyperloop destinations so that tourists can organise their whole holiday quickly and easily. Customers can purchase both their travel, via Hyperloop, and theme park tickets etc and securely store these documents within their Hyperloop wristband.
