Superbalist.com is an online retailer that curates the very best in fashion, tech and décor.
They wanted to raise brand awareness, and drive new consumers to their site over the festive period.
A time for giving…and receiving ugly gifts.
We needed to break the cycle.
With the help of 5 carefully chosen online influencers, we launched “The End Of Ugly” movement.
We created a series of online videos that showed the demise of ugly things,
and challenged consumers to do the same.
Entries came in and people started to end the ugly, one nasty gift at a time.
The campaign generated over 150,000 views, increased brand awareness, drove new customers to the site,
and helped Superbalist record their most profitable festive season yet.
Credits:
Agency: FoxP2
Client: Superbalist
Executive Creative Director: Justin Gomes
Senior Copywriter: Alex Goldberg
Senior Art Director: Ryan Barkhuizen
Agency Producer: Katherine Tripp
Production Company: The Institute
Director: Duvan Durand
Producer: Dana Van Vreden
