Sundance TV came to And/Or to develop four co-branded film promo templates that could be refreshed with different films and sponsors over time. We created plug-and-play design, animation, and scripts for each concept, to be passed down through generations of promo-makers at Sundance, so that none shall have to create custom promos again.
A two-part promo that tests viewers’ expert knowledge about film. We created this example with one of our favorite films of all-time: Best in Show.
Top 3This promo concept counts down the top 3 somethings of any film - hairdos in Hairspray, dance moves in Pulp Fiction, or, in this example, explosions in Die Hard.
Secrets from the Set
These promos dish a series of fun, behind-the-scenes facts about a specific film. The example we made with Lost in Translation spills dirt about Bill Murray.
What could be more fun than making a haiku out of the plot of Goonies? The answer is nothing. Nothing could be more fun.
Creative Directors: Kelli Miller & Kendra Eash
Copy: Kendra Eash
Art Direction & Design: Kelli Miller
Producer: Mike Sullo
Editor: Nate Buchik
Animator: Ryan Hooks
Animator and Toolkitten: Olga Povarchuk