YOU CAN'T MASK THE PAIN
PETA: Horse Racing
PETA: Horse Racing
Create a campaign that creates awareness of the horrors of the thoroughbred horseracing industry.
Behind the romanticized façade of thoroughbred horseracing is a world of injuries, drugabuse, gruesome breakdowns and slaughter. Every year, PETA receives countless calls frompeople within the multibillion-dollar horseracing industry who are in despair over the fateof horses who are bred and raced to the grave, or sent on a terrifying journey at the end oftheir short lives to a painful death in a foreign slaughterhouse.When they stop winning races or become injured, usually when they’re still very young—often not even physically mature yet—few racehorses are retired to pastures, becauseowners don't want to pay for a horse that doesn't bring in any money. Since the last horseslaughterhouse in the U.S. closed several years ago, tens of thousands of horses are nowshipped to slaughterhouses in Canada, Mexico, or Japan, where they are turned into dogfood and glue.
MEDIA ASSIGNMENTS
Create a logo that can represent the PETA horse initiative.
Create print advertising to be placed in magazines, newspapers, and appear as posters.
Create with a non-traditional approach the mission of Peta.Think innovatively and realistically.
This category includes outdoor, guerilla, environmental pieces. Low budget.
Behind the romanticized façade of thoroughbred horseracing is a world of injuries, drugabuse, gruesome breakdowns and slaughter. Every year, PETA receives countless calls frompeople within the multibillion-dollar horseracing industry who are in despair over the fateof horses who are bred and raced to the grave, or sent on a terrifying journey at the end oftheir short lives to a painful death in a foreign slaughterhouse.When they stop winning races or become injured, usually when they’re still very young—often not even physically mature yet—few racehorses are retired to pastures, becauseowners don't want to pay for a horse that doesn't bring in any money. Since the last horseslaughterhouse in the U.S. closed several years ago, tens of thousands of horses are nowshipped to slaughterhouses in Canada, Mexico, or Japan, where they are turned into dogfood and glue.
MEDIA ASSIGNMENTS
Create a logo that can represent the PETA horse initiative.
Create print advertising to be placed in magazines, newspapers, and appear as posters.
Create with a non-traditional approach the mission of Peta.Think innovatively and realistically.
This category includes outdoor, guerilla, environmental pieces. Low budget.
PETA spreads the world about HORSERACING CRUELTY.
Behind the romanticized façade of thoroughbred horseracing is a world of injuries, drug abuse, gruesome breakdowns and slaughter. Racehorses weigh more than 1,000 pounds and are supported by ankles the size of a human's.
They are whipped and forced to run on tracks that are often made of hardpacked dirt at speeds of more than 30 miles per hour while carrying people on their backs. They are pumped full of drugs intended to mask pain, so that they keep running long after their stressed or injured bodies would tell them to stop.
If you would never treat a human like that why should you do cruelties to horses?
Behind the romanticized façade of thoroughbred horseracing is a world of injuries, drug abuse, gruesome breakdowns and slaughter. Racehorses weigh more than 1,000 pounds and are supported by ankles the size of a human's.
They are whipped and forced to run on tracks that are often made of hardpacked dirt at speeds of more than 30 miles per hour while carrying people on their backs. They are pumped full of drugs intended to mask pain, so that they keep running long after their stressed or injured bodies would tell them to stop.
If you would never treat a human like that why should you do cruelties to horses?
