The Lone Ranger is a 2013 American action western film directed by Gore Verbinski from a screenplay written by Justin Haythe, Ted Elliott, and Terry Rossio. Based on the radio series of the same name, the film stars Johnny Depp as Tonto, the narrator of the events, and Armie Hammer as John Reid. -Wikipedia
Following poor results from focus groups before the release of the Lone Ranger in the U.K. Axis Animation were approached by Disney Movies to work on the Lone Ranger trailer for U.K. release – to make it more “cool” and more appealing to the target audience of young men.
I was hired as Art Director to pitch different possible routes. The inky, desaturated route was chosen and I then worked with Axis in Scotland, Disney in L.A. and 2Viente in Argentina to achieve this look.I provided designed style frames & direction, which 2Viente wonderfully brought to life.
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CREDITS:
Production: Axis Animation
Director: Dana Dorian
Animation, VFX & compositing: 2veinte
Producer: Lucy Teire
Executive producer: Andrew Pearce
Art direction: Roxanne Silverwood
Sound design & audio mix: Jim Carey at Inventive Audio
2VEINTE:
Creative direction: Pablo Gostanian
Production director: Agustín Valcarenghi
Animation & compositing: Alex Gostanian, Andrés Remazzina, Santiago Medina, Juan Pablo Sciaccaluga, Ezequiel Pini
Smoke shooting: Pablo Gostanian, Xeppepo, Ezequiel Pini
Production: Natalia Giuliano
Creative direction: Pablo Gostanian
Production director: Agustín Valcarenghi
Animation & compositing: Alex Gostanian, Andrés Remazzina, Santiago Medina, Juan Pablo Sciaccaluga, Ezequiel Pini
Smoke shooting: Pablo Gostanian, Xeppepo, Ezequiel Pini
Production: Natalia Giuliano
