Vino de Candela
Year / 2011

Originally produced for friends and family, Vino de Candela's reputation for amazing wines has been growing and so has the demand. I was asked to create the brand identity for this Mexican winery, including logo and label designs.

Since its beginnings, Vino de Candela labels have been applied by hand, without the use of any aligning system, making it difficult to correctly place the label. To solve this problem, the square shape is tilted at 45º. This facilitates applying the label by optically hiding slight imperfections in the placement. Likewise, the graphic components that make up the label are offset to avoid drawing attention to the center line.