UrbanDaddy came to Your Majesty wanting a new publication targeting the Latin American community in the US. The brief was to create a website with the features of UrbanDaddy but for the Latin American community in the US. Rich, sophisticated, exclusive clubhouse, were some of the keywords for the site.
I worked really close with the art director for this project. He designed the layout for the site, and the front pages, and I designed the static pages. We had a good work flow, and when changes were made, I could easily implement them to the pages I worked on.
For the logo designe we started with giving the client a few directions. They gave us feedback and told us which logo they would want to see more variations of. The logo they picked was one of the logos I had done, so I got to continue the logo design until we had the final logo. As for inspiration I looked at cigar labels, liquor brands, and emblems.