The Kawasaki MULE PRO-FXT
The Kawasaki MULE PRO-FXT is the fastest MULE-brand side x side ever. It's also the first-ever transforming 3/6-passenger UTV. For large property owners, sportsmen, and farmers alike, the MULE PRO-FXT promises to be transformative.
 
Passing down hunting knowledge from father to son or daughter is a major part of outdoor life. See how one hunter spends more time doing what he loves with the MULE PRO-FXT in this video.
 
Downhill mountain biking is FUN. What isn't fun is climbing your way back up. Unless you've got the MULE PRO-FXT for a lift. Hear it straight from some mountain bikers in this video.
The best trails are never easy to find. Kayakers feel the same way about rivers. But with the help of the MULE PRO-FXT, finding paddling paradise is easier than ever.
This spread ran in outdoor enthusiast print magazines, targeting ranchers, farmers, large property owners, and outdoorsmen of all types.
The MULE PRO-FXT was a launch product for the newly redesigned Kawasaki.com. The new web experience evolved from an interplay of interactive and video content that could move consumers down the funnel and drive purchase intent. 
The Kawasaki MULE PRO-FXT
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The Kawasaki MULE PRO-FXT

360 launch of the flagship Kawasaki MULE PRO-FXT side x side.
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