Kawasaki Ninja H2 & H2R
The track-exclusive Ninja H2R and the street-legal Ninja H2 are the world's first and only supercharged production motorcycles. The Ninja H2R is also the world's most powerful production motorcycle. But they're more than just powerful. These machines are engineering marvels, made possible only through the sourcing of technological expertise from multiple divisions of Kawasaki Heavy Industries, Ltd. (KHI)—including Aerospace and Gas Turbine companies. 

I worked as part of an international team, defining the global launch strategy and creative platform, while also writing two launch videos that ran in Europe, Asia, North and South America. I also wrote all interactive copy, including social media posts. 

After a few initial teasers—mainly focused on Kawasaki Heavy Industries' engineering history—the revolutionary Ninja H2R was revealed. But there was much more to come.
After the reveal of the track-only Ninja H2R came the implication of a street-legal supercharged sibling. This re-stoked the motorcycle enthusiast flame and continued to drive engagement.
Details continued to emerge on the two mysterious motorcycles by way of several more teasers. They revealed the immense technology and careful craftsmanship that make the H2/H2R special.
Two months after the first video was released, it was finally time for the global launch of both motorcycles. I wrote both global launch spots, this one for the street-legal Ninja H2.
In the following months, I documented the introduction of these hyperbikes to the world. I traveled nationwide to motorcycle shows and massive enthusiast events such as Bike Week Daytona Beach, creating content in real-time for all social channels.
As an extension of the above campaign, I went to Rockingham Speedway in North Carolina to join Kawasaki's 11-time motorcycle drag racing champion, Rickey Gadson, as he received, tested, and further customized a one-of-a-kind lime green Ninja H2R created by Kawasaki for the champ himself.  
Kawasaki Ninja H2 & H2R
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Kawasaki Ninja H2 & H2R

Global launch campaign for the Kawasaki Ninja H2R and Ninja H2: The world's first and only supercharged motorcycles.
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