The track-exclusive Ninja H2R and the street-legal Ninja H2 are the world's first and only supercharged production motorcycles. The Ninja H2R is also the world's most powerful production motorcycle. But they're more than just powerful. These machines are engineering marvels, made possible only through the sourcing of technological expertise from multiple divisions of Kawasaki Heavy Industries, Ltd. (KHI)—including Aerospace and Gas Turbine companies.
I worked as part of an international team, defining the global launch strategy and creative platform, while also writing two launch videos that ran in Europe, Asia, North and South America. I also wrote all interactive copy, including social media posts.
As an extension of the above campaign, I went to Rockingham Speedway in North Carolina to join Kawasaki's 11-time motorcycle drag racing champion, Rickey Gadson, as he received, tested, and further customized a one-of-a-kind lime green Ninja H2R created by Kawasaki for the champ himself.