Assignment background
A national B2B experiential agency hired me to be the writer/creative lead on a pitch for a major trade show exhibit assignment: Introduce Novomatic, Europe's largest casino gaming manufacturer, to the North American Gaming industry at G2E in Las Vegas.
The pitch was on a tight deadline and initial exhibit designs had already been completed.
I worked with the agency account manager and the designer - with all 3 of us working remotely - to assimilate the exisitng client objectives and background info, along with the new input from our call with the head client.
I re-wrote clear client objectives/strategies, and created a Brand Identity for the exhibit, tapping a signature feature of the inital design.
Using this identity concept and new client input, we then modified and enhanced the designs, and I worked to build the initial exhibit-design document into a compelling, comprehensive Branded Trade Show Experiential Marketing presentation.
The agency won the assignment.
This is an edited portion of the presentation.
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