As the Digital Creative Director I concepted and led the creation and development of this digital campaign for the Illinois Office of Tourism's Fall Campaign. This was a build to the broadcast video spot which featured 3 women making a pseudo "getaway" to a dream Illinois roadtrip. The digital components included an interactive landing page within EnjoyIllinois.com which provided a glimpse at their adventure through found items and photos. Additionally, a facebook tab was created to showcase photos from their roadtrip and take a peek into their conversations through their comments, likes and tags.