XOXO Wine Campaign
XOXO is a wine brand that appeals primarily to women and needed a campaign that could be used to promote different formats and varietals across the brand. We created propriety illustrations that were presented in popular 'e-cards with attitudes' and became memes for each of our promotional offers.
HighLiner BBQ Fish Campaign (Pitch)
HighLiner wanted to promote the idea of grilling fish on the BBQ instead of other proteins. They needed to appeal to women shoppers and not alienate men (who do most of the grilling). And they needed something to help modernize their image and make it more relevant to today's shoppers and consumers.
CAMPAIGN IDEA: Promote fish as a 'manly' BBQ protein by showcasing it with actual Canadian fishermen as our grill 'heroes'. Leverage the popularity of 'Firemen' calendars by recruiting sexy fishermen to create buzz and draw attention to the campaign.
"Reel Men Grill Fish' was the campaign theme. Header Cards in-store would carry the message in the frozen food aisle.
A calendar of real Canadian fishermen would be sold and used to raise money for charity.
Consumer Contest was promoted instore and drove to website where by uploading photos of 'reel men', consumers would have the chance to win a deluxe outdoor kitchen/BBQ.
Barilla Pasta Discover the Taste of Italy Promotion
Barilla wanted to create a consumer promotion that highlighted their authentic Italian pasta and recipes. Barilla partnered with celebrity cook David Rocco as he toured Italy promoting recipes from each region. Consumers were invited to 'Find David Rocco' via an online game, for the chance to win a trip to Italy for themselves. The website featured authentic recipes from Barilla that utilized products specific to each region, inspiring and educating the consumer to cook with authentic Italian products like Barilla.
Barilla Pronto Pasta Launch In-Store Point of Sale Materials
Barilla created a new quick-cook pasta called Pronto and wanted to promote the product instore. We created signage in the pasta section as well as a coupon/recipe booklet to incent purchase.
Trius Wines
Peller needed an instore Easter Campaign for Trius that showcased how this premium wine would elevate the occasion.
Panama Jack's Holiday Offer (product is similar to an Irish Cream)
This was a limited edition Holiday gift box offer. We came up with a unique design that utilized palm tree vector art to create "snowflakes" that were a nod to the brand's tropical branding while still reflecting the winter season.
Panama Jack's Premixed Cocktails
Panama Jack's wanted to promote their ready-to-serve summer cocktails as a way to skip the bartending and get right to the party.
Metro Grocery Summer Thematics
For a summer in-store theme Metro wanted to bring their produce section to the forefront with a celebration of fresh locally-grown food so we proposed a number of options for key images that could be used for the campaign. This would be incorporated into their digital channels as well.
In-store Kiosks would display recipes, coupons and communicate instore offers
Metro's Facebook Page and other digital channels would reflect the theme
The Wine Shop - Easter In-Store Offer
The Wine Shop - Mother's Day In-Store Offer
The Wine Shop - Spring In-store Campaign
With nothing more than 'spring' as creative inspiration, we manipulated stock imagery to help promote the featured Trius red and sparkling wines on offer.
