Overview
Timeline: October 2014 - November 2014 (2203012 - Design Project-II, NID)
Tools: Illustrator | Storyboards
My role: Secondary & Primary Research, Design concept, Wireframing, Product Pitch
Tools: Illustrator | Storyboards
My role: Secondary & Primary Research, Design concept, Wireframing, Product Pitch
PROJECT BRIEF
Postee was conceived as a part of a classroom project for NID done in collaboration with Toshiba.
My brief was to explore tangible IOT products that could fit in the space of 'Smart Family Communication Tools'.
PERSONAS
Once the brief was well defined and the secondary research was underway, I defined the user group as families that are geographically apart, but still genuinely care about being together and tethered. Some social contexts specific to the Indian culture which matched this (but not limited to) were:
-----Joint family and relationships with extended family
-----Nuclear families
-----Newly joined family members (through marriage)
-----Family members who have moved(out) to a new place
-----Family members who are newly financially independent
I built personas to cover such situations and also across different communication styles and goals as informed by the primary research.
As the brief was quite broad, I was free to zero-in on a particular user base. I chose to focus on close-knit families that are geographically apart.
Decoding the Indian attitude to family communication:
With the newer generation moving out for further education or for work, urban Indian families are getting more and more nuclear. Can communication between family members over long distances be more organic and life-like?
On the one hand, social media seems to be going in the direction of ‘Quick, fast and painless’.
On the other, media designed for corporate communication like email conference calls seem to be seeping into personal communication, which leaves a lot to be desired.
How can we bring the ‘personal’ back into communication between families?
