Introduce.
I want to present my project redesign packaging i made a long time ago. The reason i made this project because this is a lecture project where i had to made a new visualization on the packaging product it had been produce and we all know, but it's few demand.
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Top Growth.
Top growth is kitten milk replacer which have complete nutrition, it was used to replacing nutritional supplement meal when supply milk care doesn't fulfill, it can be used to mother cat to help defensive and nourish from beginning till end of pregnancy. there are many ingredients its was very tolerant with digestive system kittens.
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Why I Should Re-Package This Product?
KMR(kitten milk replacer) it was very necessary for kitten because of the benefit and the value it'd to be. Unfortunately if all the visual packaging it's looks bad especially 'Top Growth' product which competing with fellow product in their class. therefore to redesign the product it must be better and point to consumers wanted. starting from desultory information and uninformative, in terms of font and typefaces seem so ordinary made consumers lazy to read, bad compositing, Visualization haven't make people persuade, over all this product it's looks like packaging of cat drugs.
Target Design.
Design packaging KMR "Top Growth" based from riset Benefit and USP(unique Selling Proposition), it'll be approaching some key words and become "What to say" it's mean something we want to tell to audience like "Smart Milk Favoured Kitty". Based from those words I'll show to the audience "Top Growth" is a KMR it'll be make your kitten's smart, excel and favoured owner. Design visual element it'll be look smart and play it would be match with "Top Growth" KMR product.
